On Sept 14, launched a global manufacturing base in Meishan, province.

The facility is the third global-manufacturing base of laundry products and toothpaste after and Hefei. The three new plants aim to increase Unilever's exposure in the Chinese market and meet global consumer demand.

The first phase of the manufacturing base in Sichuan, which involved investment of nearly 300 million yuan ($47.5 million), is expected to produce more than 200,000 tons of laundry detergent and will continue to develop other products.

The plant in Tianjin will produce laundry powder, softener, toothpaste and shower gel. The annual production of the factory in Hefei, province, is worth more than 12 billion yuan.

Growth in the beauty and personal care industry has been strong in China, thanks to rising demand from consumers.

The nation's consistent economic growth has increased disposable income levels, which in turn has led to higher expenditure on beauty and personal care products, according to a report by Euromonr International.

Strong multinationals continue to lead the beauty and personal care industry, the report said, adding that the top five players in 2011 were Procter Gamble Co, L'Oreal Group, Shiseido Co Ltd, Unilever and Amway Corp.

Multinationals are still stronger in marketing and new product development and also offer consumers a wide selection of products, which cover a broad range of categories and prices and cater for various needs and budgets, the report said.

"We welcome competition, whether it's from multinational companies or local companies," said Alan Jope, president of Unilever's North Asia business.

"When consumer product companies compete aggressively, the levels of innovation and product quality improve. So, it's good for consumers and it's good for the economy."

The company's global performance has increased 11.5 percent in the of this year.

P G has also ramped up investment in logistics, research and development and marketing.

In addition to offices, manufacturing plants and a distribution center in province, P G has established a manufacturing plant and a sales center in Chengdu, Sichuan province, and a manufacturing and logistics base in Taicang, province.